We hear about social media on a daily basis and it’s no longer an option to just integrate into your business, it is now a necessity. As technology constantly moves at hyper-speed we have some tips to help you manage your social media and drive engagement.
1. One size doesn’t fit all
Instead of trying to tackle them all, focus on which ones will pertain to you potential
customers. Identify your audience and how you can focus on them. For example, if you own a local restaurant, you might want to be active on Facebook and Instagram where you can post daily specials and photos of food. LinkedIn and Periscope would not be relevant to your audience.
2. Measure and optimize
Once you choose which social media platform you are using, it’s important to measure if the posts are engaging your customer. Are they liking the post? Are they sharing? Finding the best times/days to post may increase your engagement and help track whether your campaign is performing well.
++ Click Image to Enlarge ++
Source: The Science of Social Timing Part 1: Social Networks
3. Be consistent
Develop a posting schedule for your platform and stay consistent. Your followers are likely following other people/companies and it can be easy to get lost in the shuffle. Posting new and timely content will help you stay current and relevant.
4. Stay on Brand
Promote your brand instead of selling. Most of your followers will likely want to learn about your company or product offering. If they think they are being served a long sales-pitch it will most likely drive engagement away.
When followers feel like they know you and your brand they are more likely to stay engaged. Posts about company culture and reposts of customer photos are good examples of how you can engage with your customer.
5. Respond immediately
Although there are many tools to automate posting, tweets, etc. followers still want to know there is a human on the “other side.” Remember to engage and follow-up with any issues and complaints immediately.
As you are building your online relationship with your followers they are also expecting one in return. If you are responding and interacting quickly, they will eventually do the same.
Social Media Marketing is not a hard nut to crack, you just have to be genuine and keep the best interest of your audience in mind. In this quick moving world, it’s hard not to worry about how many followers we have and what we may and may not be doing correctly. However, determining what your goals are for your marketing strategy will help you better strategize and get winning results from your social channels.