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Articles & Blog Posts

Should I Start My Own Business?

Are you tired of the 9-to-5 grind at a thankless job? Do you daydream about flexible hours and more control over your life? Wouldn’t you like to afford that beautiful house with a white picket fence on a few acres of land? Generation Catalano and younger Millennials are becoming increasingly restless in their day jobs; they’re nearing an age where settling down is beginning to look attractive, but their financial …Read More

7 Sites for Free Stock Photos

Trying to find a great photo for your website, blog, or social media can sometimes be overwhelming. Text-based content will always be present in one form of another, but to stay ahead, visual content must play an integral part in your campaign. Some reasons why images and photos are important are: Articles with images get 94% more views When content contains colored visuals people’s willingness to read the content increases …Read More

5 Social Media Tips to Help Drive Engagement

We hear about social media on a daily basis and it’s no longer an option to just integrate into your business, it is now a necessity. As technology constantly moves at hyper-speed we have some tips to help you manage your social media and drive engagement. 1. One size doesn’t fit all Determine which social media platforms pertain to your brand. There are the usual suspects like Facebook, Twitter, and LinkedIn, …Read More

3 Video Marketing Tactics That Boost Your Content Marketing Strategy

Last month we posted about the Top 3 Digital Marketing Trends that are going to make an impact in 2016. One of these trends were video marketing. As you review your content marketing strategy here are some statistics to think about. Including a video in an email leads to a 200-300% increase in click-through rate (Forrester). A report by Unbounce states that including a video on a landing page can increase …Read More

Top 3 Digital Marketing Trends Making an Impact in 2016

As the first quarter of 2016 comes to a close, it’s a great time to revisit your marketing strategy and note some trends that are going to make an impact this year. According to Smart Insights, marketing automation, content marketing and big data will make the greatest commercial impact this year.   1. The marketing technology industry is currently worth $20 Billion and marketing automation alone is worth $5.5 Billion. …Read More

Your Content Marketing Strategy in 4 Steps

Content Marketing – you’ve seen it, you’ve heard it, but what does it mean? Why do you need a strategy for content? Your content marketing strategy is essentially a plan on how you will market to your audience by creating and distributing content and turning that audience into leads. So, how do we get there? Every strategy should always come with a plan. According to the Content Marketing Institute 70% …Read More

The Importance of a Strong Online Presence

According to a recent article in MarketingProfs, a leading provider of marketing resources, 61% of online local business searches result in purchase. This statistic serves to reinforce the importance of keeping a strong online presence for small businesses. There are four primary activities that local businesses should consistently maintain to manage their online visibility and promote their reputation. The main areas of focus include: Online listings:  Keep listings accurate and …Read More

Interviewing From Hiring Manager’s Perspective

Our good friend Daniel attended an interviewing webinar from UCLA Anderson in March and shared his notes with us. We hope you find these notes helpful in your career search:   Sourcing Candidates: hiring manager uses their network more than ever because postings get too many responses these days candidates need to have their name out there as someone who has skills and as someone who is looking or available …Read More

Yelp Promotes Sponsored Links to its Maps & Directions to Increase Monetization

You’ve heard the phrase “nothing is for free”, well Yelp is about to prove that out.  It was your typical beautiful winter Saturday in Los Angeles, the sun was mild and a cool 74 degree breeze was fanning our backyard palm trees.  We decided to take a short trip to Santa Barbara and visit several of the Wine Tasting Rooms (more to come on our favorites later).  As we got …Read More

Business Schools Break Tradition in Global Education (from The New York Times)

SOUTHERN CALIFORNIA universities have long led the nation in the number of students enrolled from other countries. Now the universities’ business programs are taking the globalization of education to a different level, offering courses that go beyond dry corporate case studies and broadening their collaboration with universities and businesses abroad, particularly in AsiaThe Global Access Program at the Anderson School provides a good illustration of the new types of offerings. …Read More