As the first quarter of 2016 comes to a close, it’s a great time to revisit your marketing strategy and note some trends that are going to make an impact this year.
According to Smart Insights, marketing automation, content marketing and big data will make the greatest commercial impact this year.
1. The marketing technology industry is currently worth $20 Billion and marketing automation alone is worth $5.5 Billion. Companies such as Hubspot, Pardot, and Marketo can help you effectively market multiple channels (emails, social, segment contacts) and automate these tasks.
As content creation takes up more time it will be important to find a platform that can help free up your time and make it easier to track your sales cycle.
2. Content marketing has consistently been noted as a crucial component of a marketing strategy. Having consistent and well-crafted content will help you build a relationship with your audience.
We believe videos and multimedia will be a strong player in content as video traffic continues to increase. Video is projected to be 80% of all consumer Internet traffic in 2019, up from 64% in 2014.
Social media and media influencers will also remain as vital components of a strong content marketing plan.
The graph below shows the growth of influencer marketing via Google Trends.
3. Lastly, big data is expected to make an impact this year. Big data is a ‘collection of data so large and complex that it becomes difficult to process using traditional data processing applications.’ (via Inc.com)
Using big data, companies can use these analytics to predict what their customer is looking for and improve their marketing and sales strategies as needed.
As you continue to review and evaluate your marketing strategy, determine what trends will impact your business and how it can effectively change the course of your direction. As market trends continue to change, so should your course of action.